The Up-and-Down Story of JYP Entertainment: One of the Big Three Companies Which Focuses On Artist Attitude

The Future of JYP Actors

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In 2011, JYP Actors was founded as the acting division. It is led by JYP Entertainment vice-president Pyo Jong-rok. The JYP Actor has become defunct as of September 1st, 2019. In July 2019, the agency formally announced changes to its actor management division. The agency released an official statement confirming that it would be jointly managing its actor division with the new start-up company NPIO Entertainment. NPIO Entertainment is new agency management of actors, drama, and film production company. All other actors such as Yoon Park, Shin Eun Soo, Kang Hoon, Shin Ye-eun, Kim Dong-hee, ended their contracts by mutual agreement.

JYP Publishing: Place of JYP Creators To Shine

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In February 2008, the JYP Entertainment subsidiary was founded by the talent agency’s CEO and chief producer Park Jin-young. JYP Publishing is a music publisher under JYP Entertainment with the goal of advancing and globalizing the music publishing industry. JYP Publishing is searching for new songwriters via auditions, and they also open the audition to the public.

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JYP Publishing recruits individuals with talent in songwriting to join the publishing house. The entry requirements for the auditions include a sample track for one of three JYP Entertainment artists: GOT7, Twice, and Stray Kids. Applicants who make it through the final round will be given an opportunity to sign with JYP Publishing as in-house creators. Some of JYP Entertainment’s leading music producers are housed at JYP Publishing, including Hong Ji-sang, Sim Eun-jee, Tommy Park, Kim Eun-soo.

JYP Trainees: Attitude and Grade are Priority

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Every K-Pop agency has its own standards and criteria in choosing their trainees to become idols. When people normally think about this subject, the first things that often come to their minds are dazzling visuals, excellent singing skills, pleasant personality or character, and other features that make up the ‘x-factor’ of the idols.

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However, JYP Entertainment, according to their founder Park Jin-young, prioritizes on three things that are not mentioned above. Here are three things that JYP Entertainment seeks to find in their trainees who are to debut as idols: Truth, Sincerity, and Modesty. Integrity is key to getting on the right side of Park Jin-young and became their artist in JYP Entertainment. If someone tries to become an idol just to obtain the fame and hopes of fortune, then JYP Entertainment will reject it all. To be an idol, someone has to be very sincere about what he or she does because they have to do it with all their hearts. And if someone kind of like a peacock that struts around and likes to flaunt your good looks or talent, he will not last long in JYP Entertainment. Park Jin-young has expressed on multiple occasions that he absolutely finds arrogant and prideful people very discomforting.

JYP Collaborations

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  1. Suzy and Baekhyun – “Dream”

On January 7th, 2016, the singer from JYP Entertainment and SM Entertainment released the duet song titled “Dream” under Mystic Entertainment. “Dream” is the collaboration between miss A’s Suzy (from JYP Entertainment) and EXO’s Baekhyun (from SM Entertainment), and the song has sold over 1.3 million copies. The song debuted as the number one song on South Korea’s Gaon weekly digital chart and stayed in first place for three consecutive weeks after its release.

 

2. Jihyo, Chanyeol, and Rosé – “TT”

During the year-end music festival in 2016, the artists from the Big 3 agencies had a collaboration stage and performance together. In 2016 SBS’ Gayo Daejun, 10cm, TWICE’s Jihyo (JYP Entertainment), EXO’s Chanyeol (SM Entertainment), and BLACKPINK’s Rose (YG Entertainment) sang the acoustic version of Blackpink’s song “Whistle,” TWICE’s song “TT,” EXO’s song “Monster,” and others. The performance went viral because it was rare to watch the artists from the Big 3 agencies performing in one stage together.

3. Wonder Girls and BIGBANG – “Tell Me” and “Lie”

Back in 2007, the song “Tell Me” by Wonder Girls dominated K-Pop. The dream stage collaboration was made on Music Bank between the two most famous groups at the time, Big Bang from YG Entertainment and Wonder Girls from JYP Entertainment. The two groups collaborated to perform their hit songs “Tell Me” and “Lie.” Billboard also stated that the song “Lie” by Big Bang is one of South Korea’s “most memorable songs.”

4. J.Y.P, Min, Jo Kwon, and Hyoyeon – “Born to be Wild”

On August 26th, 2016, JYP artists J.Y. Park, Min of Miss A, Jo Kwon, and SNSD’s Hyoyeon from SM Entertainment came together for an SM Station track titled “Born to be Wild.” The music video of the song is literally everything that is promised by the title. The four artists are well known for their wild dance moves. And they created an incredible dance collaboration through the collaboration song.

5. Se7en – “When I Can’t Sing”

On January 31st, 2012, Se7en released his track titled “When I Can’t Sing.” Se7en was a singer from YG Entertainment, and the song was produced by JYP Entertainment, which made the first-ever official collaboration between YG Entertainment and JYP Entertainment.

6. Girls’ Generation and 2PM – “Cabi Song”

On May 20th, 2010, Caribbean Bay water park released the “Cabi Song” as their summer advertisement video, which featured all the members of 2PM from JYP Entertainment and Girls’ Generation from SM Entertainment. The song went viral for revealing the muscular bodies of 2PM and the bikini looks of Girls’ Generation, and also the lyrics were very catchy.

7. JYP Entertainment’s partnership with Sony Music Japan.

Previously, Park Jin Young had discussed the future of the agency and how they hope to expand and adapt to the ever-changing industry. During the discussions, he had come up with four plans, and this one will be included in the plan of “globalization by localization.” He explained, “If K-Pop in the first stage was to export Korean content overseas, and the second stage was to find overseas talent and mix it with Korean artists, then the next step is to foster and produce talent directly from overseas.”

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At the time, he mentioned their first project BOY STORY, a six-member Chinese boy group, and revealed that they are preparing a girl group with all Japanese members. On February 7th, 2019, Park Jin-young held a press conference at the headquarters of Sony Music in Tokyo to reveal his ideas and prospects for the Japanese girl group.

8. SM, JYP, And Big Hit Launch a Joint Music Enterprise

On January 31st, 2019, the three entertainment agencies, SM Entertainment, JYP Entertainment, and Big Hit Entertainment along with SK Telecom held an agreement ceremony to launch their collaboration for B2B (business-to-business) music distribution and a B2C (business-to-consumer) music service platform. The agreement was held to establish a virtuous cycle for content creation and production, create a more efficient and industry-friendly ecosystem and offer a new and different music service that uses technologies.

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Since February 1st, 2019, the B2B distribution of SM, JYP, and Big Hit Entertainment’s album and digital music contents would be done through the SK Telecom subsidiary receiver. The three agencies will actively participate in the distribution process, establish policies for the supply and distribution of contents, and work on internalizing the system. The agreement aims to help the development of businesses and the industry in the long-run. They will also consider blockchain technology for the protection of music copyrights and increased transparency of transaction records. For now, only the three entertainment agencies will participate in this partnership, but as the system is tested out and improved, it is expected to slowly expand throughout the year with other agencies who are interested.