[PURPOSE: THE EXHIBIT] in Seoul
Taeyeon of Girls’ Generation dropped her brand new second full-length album Purpose on October 28th, 2019, under her agency SM Entertainment. The album features 12 tracks, including the single “Four Seasons,” its B-side track “Blue” alongside ten new tracks, where the single “Spark” is the title track of the album.
To celebrate the release of her brand new album, the powerhouse singer, Taeyeon held a photo exhibition. The exhibition was titled “Purpose: The Exhibit” and it was held from October 22nd to October 27th, 2019, at Gana Art Hannam, central Seoul. The exhibition was also held at exhibit space F1963 in Busan from Wednesday through Sunday, from October 23rd to October 27th, 2019. The admission to the exhibition was free.
— Girls' Generation (@GirlsGeneration) October 29, 2019
The exhibition was a curated selection of images from the singer’s second album, Purpose. And it was divided into three sections to showcase the singer’s self as a vocalist, artist, as well as diverse aspects of herself.
On October 22nd, 2019, Taeyeon shared her precious moments during her exhibition “Purpose: The Exhibit” through her Instagram. She posted six pictures of her standing and staring at her own picture of the exhibition. The post has been liked by more than 700 thousand people and gained more than 7 thousand comments since she shared it.
Frozen 2 ‘Into The Unknown’ Project
The main vocalist of the popular South Korean girl group Girls’ Generation, Taeyeon, would be singing the Original Soundtrack of Disney’s film Frozen 2: Into The Unknown in the Korean version.
On October 29th, 2019, Disney Korea finally confirmed through an Instagram post that the powerhouse vocalist would indeed be singing the song. The music video of “Into The Unknown” Taeyeon version was released on November 15th, 2019, through the Disney Asia YouTube channel disneymusicasiaVEVO.
Disney Korea wrote a caption that can be read: “The Korean cover song artist is multi-talented vocalist Taeyeon who you trust and listen to. We are already excited for our ears to be happy this winter! Grand reveal of Frozen 2 art poster of Taeyeon.” They also added the hashtags: “Into the Unknown,” “Don’t be afraid,” and “Grand premiere in November.”
The singer also shared her excitement for this project as she also posted a photo on November 2nd, 2019, on her Instagram account revealing that the release date will be in November. She wrote, “Taeyeon’s music world that includes everything!” She also added some hashtags: “Hidden world,” “Into the Unknown,” “Frozen 2,” “Don’t be afraid,” and “Grand premiere in November.”
Christmas Eve 2019
On December 25th, 2019, right on Christmas Day, Taeyeon updated her fans with several pictures of herself through her own Instagram account. The pictures showed that the singer was celebrating Christmas Day. Taeyeon uploaded three pictures, the first picture was Christmas tree candles while two other pictures of herself wearing a Christmas hat and smiling happily.
Along with the pictures, Taeyeon also wrote a caption: “2019잘가라🎄” which means: “Goodbye 2019.” Since the solo singer posted her pictures, they gained more than 687 thousand likes and 8 thousand comments.
On the same day, Taeyeon also uploaded clips of her song “The Christmas” music video that was released in 2017 from her winter album This Christmas – Winter is Coming.