Advertisement Appearances of Song Joong-ki

Song Joong-ki is considered as the Hallyu King after experiencing a tremendous growth in his popularity throughout Asia since Descendants of The Sun (2016). The actor is jam-packed busy with a lot of activities and projects, including accepting love calls to do CF promotions. An official from his agency, Blossom Entertainment, humbly admitted that the actor is receiving a ton of offers from global brands, both domestically and internationally. So here is the complete list of advertisements modeled by the actor!
Year | Name of Company | Product Name | Kinds | Country | Co-Stars |
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2008 | Vial Korea (비알코리아) | Dunkin Donuts (던킨 도너츠) | Donut Franchise | ![]() |
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2010 | Erit Basic Co., Ltd. ((주)에리트베이직) | EZIO | Men’s Suits | ||
MK Trend (엠케이트렌드) | TBJ | Clothing | |||
Lotte Liquor BG (롯데주류BG) | Cool Like The First (처음처럼 쿨) | Alcoholic Liquors | |||
Ottogi (오뚜기) | Snack (스낵면) | Food | |||
Lotte Chilsung Beverage (롯데칠성음료) | Lesseubi (레쓰비) | Cans of Coffee | Baek Jin-hee | ||
Microsoft Korea (한국마이크로소프트) | Xbox 360 Kinect (Xbox 360 키넥트) | Game Machine | |||
Eternity Co., Ltd. ((주)에땅) | Pizza (피자에땅) | Pizza Franchise | |||
LG Electronics (LG전자) | X Notes (엑스노트) | Laptop | Shin Min-ah | ||
Platonic Cinema 3D Monitor (플래트론 시네마 3D 모니터) | PC Monitor | ||||
Tonymoly Co., Ltd.(주)토니모리 | Tonymoly (토니모리) | Cosmetics Brand Shop | Brown Eyed Girls (2010-2011)
T-Ara (2011-2012) |
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Korea FUJIFILM (한국후지필름) | Fuji Inks (후지 인스탁스) | Camera | Yoo Ah-in | ||
2011 | Hours Home ((주)아워홈) | Sonsoo (손수) | Food | Yoon Sang-hyun, Song Seung-heon | |
Dongguang International (동광인터내셔날) | Adhoc (애드호크) | Clothing | Min Hyo-rin | ||
Desert Korea (데상트 코리아) | Lecoq Sportive (르꼬끄 스포르티브) | Sports Wear | IU | ||
2012 | Seoul Milk Cooperative (서울우유협동조합) | Seoul Milk (서울우유) | Dairy Product | ||
Kolon Industries FnC Division (코오롱인더스트리FnC부문) | Head (헤드) | Sports Wear | Lee Dae-ho | ||
Custom Melody (커스텀멜로우) | Men’s Clothing | ||||
Lotteria (롯데리아) | Lottery Home Service Lattice Burger (롯데리아 홈서비스 랏츠버거) |
Dining Franchise | Kim Dae-hee | ||
Korea Wyeth (한국와이어스) | Centrum (센트룸) | General Medicine | |||
Korea Coca-Cola (한국코카콜라) | Sprite (스프라이트) | Beverage | Clara | ||
Samsonite Korea (샘소나이트 코리아) | Samsonite Red (샘소나이트 레드) | Bag | Ha Yeon-soo | ||
2013 | Lotte Food (롯데푸드) | Rosemount Nature & Nature (로스팜 엔네이처 엔네이처) |
Food | ||
SK Telecom (SK텔레콤) | Samsung Galaxy Pop (삼성 갤럭시 팝) | Mobile Phone | |||
North Face Korea (노스페이스 코리아) | North Face (노스페이스) | Outdoor | Gong Hyo-jin, Lee Yeon-hee | ||
Dongseo Food (동서식품) | Maxim Mocha Gold (맥심 모카골드) | Coffee Mix | Lee Na-young, Yoon Sang-hyun | ||
Maxim Iced Coffee (맥심 아이스 커피) | Coffee | ||||
Orion (오리온) | Choco Pie (초코파이) | Snack | Jung Eun-chae | ||
AMOREPACIFIC (아모레퍼시픽) | Laneige Homme (라네즈 옴므) | Cosmetics | |||
Median Chental Care 64% (메디안 치석케어 64%) | Dental Care | Kim Seul-gi | |||
Kupang Co., Ltd. ((주)쿠팡) | Kupang (쿠팡) | Social Commerce | Jeon Ji-hyun | ||
Korea Johnson & Johnson (한국존슨앤드존슨) | Accubu True Ai, Accub Triple Care, Accubu Oasis (아큐브 트루아이, 아큐브 트리플케어, 아큐브 오아시스) |
Contact Lens | Han Hyo-joo | ||
2013 – 2016 | Dongbong Co., Ltd. ((주)원봉) | Lugens (루헨스) | Water Purifier | ![]() |
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2015 – 2016 | Kolon Industries FnC Division (코오롱인더스트리FnC부문) | Kolon Sports (코오롱스포츠) | Outdoor | ![]() ![]() |
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2016 | Vial Korea (비알코리아) | Baskin Robbins Cotton Candy Blast, Cotton Candy Ice Cream (배스킨라빈스 솜사탕 블라스트, 솜사탕 아이스크림) | Ice Cream Franchise | ![]() |
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Ministry of Culture, Sports and Tourism (문화체육관광부) | Year of visit to Korea from 2016 to 2018 (2016 – 2018 한국 방문의 해) | Public Advertisement | Worldwide | ||
KT | Giga Internet (기가 인터넷) | High-Speed Wired Internet Access (초고속 유선 인터넷) | ![]() |
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Giga LTE (기가 LTE) | Data Plan | ||||
Towards 5G with GiGA – 5G (GiGA로 5G를 향하여 – 5G) | News Agency | Kim Ji-won | |||
Proya Co., Ltd. ((주)프로야) | PROYA (프로야) | Cosmetics | ![]() |
Zhang Zi-Yi | |
Unification Group (통일그룹) | Shen Qingdu Orange Juice (셴청둬(鲜橙多) 오렌지주스) | Beverage | Lee Hyun-joo | ||
Chifeng (치피랑) | MARK FAIRWHALE (마커화페이) | Clothing | |||
Schwarzkopf China (슈바르츠코프 차이나) | Schwarzkopf (슈바르츠코프) | Hair Product | |||
Tencent (텐센트(腾讯)) | Tencent Ying Bao (텐센트 잉용바오) | IT Company | |||
Mimi Box Co., Ltd. ((주)미미박스) | Memebox | Beauty Ichkers | |||
2016 – 2017 | Hite Jinro (하이트진로) | Hite Beer (하이트맥주) | Alcoholic Liquids | ![]() |
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Hite Mango Ringo (하이트 망고링고) | |||||
LG Household & Health Care (LG생활건강) | Perio Total7, Perio 46cm, Bamboo Salt (페리오 토탈7, 페리오 46cm, 죽염) | Dental Care | ![]() ![]() |
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Aekyung Group (애경그룹) | Jeju Air (제주항공) | A Low-Cost Airline (저비용항공사) | ![]() |
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Doosan Group (두산그룹) | Doosan Duty-Free Shop (두산면세점) | Duty-Free Shop | |||
Dongwon F&B (동원F&B) | Dongwon Tuna (동원참치) | Food | ![]() |
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SHINSUNG TRADING CO., LTD ((주)신성통상) | TOPTEN (탑텐) | SPA Casual Clothing | |||
Forencos Corporation ((주)포렌코즈) | Forencos (포렌코즈) | Cosmetics | |||
BBK Group (부부가오(步步高·BBK) 그룹) | Vivo Xplay5 | Handphone | ![]() |
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2016 – 2018 | Korea Domino Pizza Co., Ltd. (한국도미노피자(주)) | Domino Pizza (도미노피자) | Pizza Franchise | ![]() |
Park Bo-gum |
2016 – present | Woongjin Cuchen Co., Ltd. ((주)웅진쿠첸) | Kuchian Luxury Iron Edge Cooker Household Appliances (쿠첸 명품철정 엣지 밥솥가전) | Home Appliances | ||
Cuchen Pre-Induction Electric Range (쿠첸 프리인덕션 전기레인지) | |||||
2017 | Naver Corporation (네이버 주식회사 (라인주식회사)) |
Line Pay Card (라인 페이 카드) | PINTECH Mobile Easy Payment Service | ![]() |
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SK Planet (SK플래닛) | 11th Street (11번가) | Open Market | ![]() |
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2018 – present | Hyundai Department Store Group (현대백화점그룹) | Hyundai Rivart (현대리바트) | Total Interior Company (Furniture) | ![]() |
Movies of Song Joong-ki

Song Joong-Ki made his acting debut in the 2008 historical film titled A Frozen Flower (2008) playing a supporting role, headlined by the leading roles Jo In-sung, Song Ji-hyo, and Joo Jin-mo. He then steadily started gaining recognition for his flower boy features, which then led to more high-profile projects, such as his role in award-winning tear-jerker A Werewolf Boy in 2012. A Werewolf Boy gave Joong-ki a chance to shine like no other because it allowed him to showcase his acting chops, mainly through facial expressions and gestures. His most recent movie was an action movie titled Battleship Island (2017), where he starred alongside acting legends Hwang Jung-min and So Ji-sub. The movie’s promotional completion marked a halt in Joong-ki’s activities and led to his hiatus.
Year | Title | Hangul | Role |
---|---|---|---|
2008 | A Frozen Flower | 쌍화점 | No Tak |
2009 | Five Senses of Eros | 오감도 | Yoo Jae-hyuk |
The Case of Itaewon Homicide | 이태원 살인사건 | Jo Jong-ril | |
2010 | Hearty Paws 2 | 마음이 2 | Dong-wook |
2011 | Penny Pinchers | 티끌모아 로맨스 | Chun Ji-woong |
Rio | Blu (Korean dubbing) | ||
2012 | Pengi and Sommi | 황제펭귄 펭이와 솜이 | Narrator |
The Grand Heist | 바람과 함께 사라지다 | Older Jung-goon (cameo) | |
A Werewolf Boy | 늑대소년 | Chul-soo | |
2017 | The Battleship Island | 군함도 | Park Moo-young |
Television Dramas of Song Joong-ki

Before rising to great fame, the actor appeared on the small screens and came in the form of modest roles in Triple (2008), Will it Snow for Christmas? (2009), and the medical drama OB&GY (2010). His actual breakout role in the drama industry came with the historical drama Sungkyunkwan Scandal (2010), where he portrayed the role of an indolent playboy. The series was a hit and became the turning point of his career.
After his mandatory military service, he took on the lead role in the massive worldwide hit 2016 drama, Descendants of the Sun. The drama was incredibly popular with the final episode, recording a 38.8% viewership rating nationwide, and 41.6% in the capital area, according to Nielsen Korea. Thus, the actor experienced a tremendous growth in his popularity throughout Asia and the drama established him as a top Hallyu star.
Year | Title | Hangul | Role | Network |
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2007 | Get Karl! Oh Soo-Jung | 칼잡이 오수정 | Reporter 2 (bit part) | SBS |
2008 | Love Racing | 러브 레이싱 | Younger male | YTN |
My Precious You | 내사랑 금지옥엽 | Jang Jin-ho | KBS2 | |
2009 | Triple | 트리플 | Ji Poong-ho | MBC |
My Fair Lady | 아가씨를 부탁해 | Head Butler (cameo, episode 1) |
KBS2 | |
Will It Snow for Christmas? | 크리스마스에 눈이 올까요? | Han Ji-yong | SBS | |
2010 | OB & GY | 산부인과 | Ahn Kyung-woo | |
Sungkyunkwan Scandal | 성균관 스캔들 | Gu Yong-ha | KBS2 | |
2011 | Deep Rooted Tree | 뿌리깊은 나무 | teenage Yi Do | SBS |
2012 | The Innocent Man | 세상 어디에도 없는 착한남자 | Kang Ma-ru | KBS2 |
2016 | Descendants of the Sun | 태양의 후예 | Yoo Si-jin | |
The Sound of Your Heart | 마음의 소리 | Cameo | ||
2017 | Man to Man | 맨투맨 | Bank teller (cameo) | JTBC |
2019 | Asadal Chronicles | 아스달 연대기 | Eun Seom | tvN |