BTS Special Fan Service
BTS is a boy-group that is well-known in all corners of the world. This group often provides fan services that are very special and valuable. But in 2019, BTS give ARMY something even more special and certainly different from any previous merchandise. What is that? If you want to know, then you can find the answer here, because Channel-Korea will give you good news for ARMY! Stay tuned!
BTS’s Collaboration With Mattel!
Mattel is one of the biggest toy makers in the world, and was founded in 1945 by Elliot Handler and Harold Matson. It’s two most popular and widely-known products are Barbie dolls and Hot Wheels. In January, 2019, Mattel said that they would be partnering with BTS, and the group also talked about it during an annual awards event. The following month, Mattel officially released the dolls, which look really similar to the members’ faces and have been carefully made to have BTS members’ appearances from the ‘Idol’ music video which released in August, 2018. Look the dolls visual!
In that month, the product wasn’t immediately for sale, and pre-orders were opened on July 17, 2019. the dolls are available at four global stores, Amazon, Walmart, Target, and GameStop. Besides those four stores, ARMY could pre-order them on BTS’s official merchandise applications, namely ‘Weeply’. BTSxMattel dolls sell for $ 19.99 USD.
As said above, this doll collection is inspired by the BTS’s members fashions from ‘Idol‘. Mattel also mentioned that the dolls come with 11 points of articulation, which means that they can be moved in any direction. In addition, everyone who order them can get the UNO cards with pictures of the seven members!
The day after the dolls were released, they were being hunted by fans on online shopping sites. The best-selling doll is for Jimin’s character. The figure of the 95’s singer, Jimin, showed strong sales on first day and sold out on various websites selling the product. It sold up to 800 units compared to the dolls from other members of the group.
In addition to the dolls, BTS x Mattel also worked together for a second time by releasing the miniatures of BTS’s chibi in October. The miniatures got a positive response compared to before. The chibi are exactly the same as those displayed at the “House of BTS” pop-up shop in Gangnam, Seoul, which can be bought by fans all over the world starting November 11th. But, for now, the buyers only can buy them with a pre-order system. The newly released miniatures are only of Jimin, V, J-hope, and Jungkook, but for Jungkook it will be released on November 18th.
This sale reached fantastic numbers, even equivalent to selling Barbie dolls. BTS x Mattel sales have increased from 3% to 10%.
On March 26, 2019, Mattel released the teaser of each character with signs for each of the members. Take a look below!
— MATTEL (@Mattel) March 26, 2019
— MATTEL (@Mattel) March 26, 2019
— MATTEL (@Mattel) March 26, 2019
After that, there were many opinions and reactions among ARMYs. The reactions vary greatly. Usually, fans will be happy with something that’s related to their idol, but it turns out that there are many ARMY who are disappointed and even say the dolls aren’t that similar to the BTS members. They commented on Mattel’s posts on Twitter or Instagram, for example, like these sarcastic thoughts:
“Pray for Taehyung’s Mattel doll,” or even another joked, “Personally, I think the face structure of the Mattel dolls were very impressive, however the hair is when the doll went downhill. For instance, the Kim Taehyung doll had too long of hair.”
Another ARMY responded to the criticts on Instagram commenting, “I honestly think these dolls don’t look bad!! Do you know how hard it is to make dolls?! People are being so rude and disrespective.” and another ARMY tweeted “ARMYs we can joke around and have fun, but please don’t be rude under Mattel’s posts. Hype it up or give compliments. This is mass produced after all, a kids toy. In all seriousness, Mattel has been respectful to BTS and even us (ARMY).”
These are some of the various comments and reactions from ARMY on Twitter!
I hv OK feeling about it. Is it great? Not really.. but it is not horrible.. my expectation was high and i cant lie i was dissapointed at first, so overall it is okay… meh but ok.. But if mattel wanna tk criticsm.. pls fix the hair n Jin’s likeness esp..
— FESTA ⁷ lockdown (@yo4bangtan) March 26, 2019
this is why bighit should've let @/author0509 make the bts dolls instead of mattel can we appreciate how well she captured their expressions,, these are pure art i'm telling you pic.twitter.com/7OW4Vl7Iok
— araik⁷ PROD. suga (@mintherford) March 26, 2019
Despite the many criticisms and negative comments over the disappointment and destruction of ARMY’s expectations, there are still positive comments from ARMY. One of them tweeted, “The Mattel x BTS dolls are actually really cute and look quite similar to BTS. Mattel obviously put a lot of work into them and even got small details right, e.g., Namjoon’s dimple and Jimin’s lips...”
The Mattel x BTS dolls are actually really cute and look quite similar to BTS. Mattel obviously put a lot of work into them and even got small details right eg. Namjoons dimple and Jimins lips… I mean just look at what One Direction got compared to BTS pic.twitter.com/TBsY7UdDdA
— 𝓛𝓸𝓾𝓲𝓼𝓪 (@louisam001) March 26, 2019
Review & Unboxing
Although this doll was initially attacked by comments and criticisms that are less than satisfactory, the dolls are very salable to sell from the time the pre-orders started on the official sites! In fact, many people and BTS fans (ARMY) have also made reviews about the phyciality of these dolls. Because of so many reviews, this can give information for ARMY who are still thinking or hesitating between buying or not. Many buyers have given their reviews and made unboxing videos that they share on YouTube. Before seeing their unboxing and review videos, there are details of the doll for each character!
BTS’s RM (Kim Namjoon)
First, let’s discuss the member who is also frontment from BTS, RM. His doll’s appearance is neat, both from outfit and hair. Shiny, black hair combined with a yellow shirt with a dot pattern. The outer and pants are made in blue, plus sneakers. This looks so elegant, but still looks casual.
BTS’s Jin (Kim Seok-jin)
For the doll of the oldest member, Jin is made to look more casual. Although, for the inside it wears a white hoodie, but the outer and pants are made with matching, brightly-colored floral motifs. The doll’s appearance is complemented by white sneakers and blonde-colored hair.
BTS’s Suga (Min Yoongi)
With his brown hair, Suga’s doll iswrapped in a white shirt with a floral pattern. Like the other members, Jin also wore a suit and material pants. The white shoes were also on Suga’s doll.
BTS’s J-hope (Jung Hoseok)
Like RM’s doll, J-hope’s doll comes with black hair. This doll is also given a plain white shirt. For the outer layer, the jacket and pants are yellow with black and green zig-zag motifs. White shoes also complete his appearance.
BTS’s Jimin (Park Jimin)
This is the BTS doll from Mattel that has the biggest list of buyers. Jimin comes with a white shirt. For outwear, it wears a red suit jacket and pants with abstract motifs. Like the other BTS members, white sneakers are a great complement to all the clothes the doll is wearing,.
BTS’s V (Kim Taehyung)
From the looks of it, BTS’s V has curly hair with a blend of white and pink. For his outfit, V wore a white shirt with collar detail that has a picture of a heart. The shirt was combined with an abstract red suit. Black pants completed the outfit, plus white sneakers. So fascinating!
BTS’s Jungkook (Jeon Jung-kook)
For matters of hair, Jungkook is identical to the red color. In this Mattel doll, the red hair is retained. For the clothing, Jungkook’s doll is wearing a plain white t-shirt paired with a jacket and yellow pants with a diamond pattern. Just like other dolls, Jungkook’s doll is also wearing white sneakers that stick on his feet.
Here’s an unboxing and review video about the doll that you can watch!