BTS’s New Logo Brought Popularity And Success That Was Beyond Imagining
BTS is without a doubt riding the Korean wave at the moment. Their global popularity is unmatched by any other Korean musician, and their numerous award achievements are unparalleled by any Korean artists. Ever since BTS revealed their new logo in 2017, they’ve reached a new level of popularity and success that was beyond imagination. The logo opened a new door to the global scene and global stardom.
In this article, Channel-Korea will talk about BTS’s new logo and the meaning behind it, so stay tuned!
BTS unveiled their new logo on June 5, 2017, through Big Hit Entertainment’s YouTube channel. The globally popular idol group released a new logo that also included their fandom, BTS’s ARMY. Their old logo represented a military-style vest with BTS’s initials written in front of the vest. The old logo was a real fit for the group’s name, Bangtan Boys or Bulletproof Boy Scouts.
The new logo resembled a door that halfway open. BTS’s initials are positioned at the bottom, while BTS’s ARMY is in an inverted position at the top of the logo. The logo looks very cool and elegant.
Initially, Bulletproof Boy Scouts meant that BTS wanted to stop the criticism and high expectations for adolescents. After the release of their new logo, a door that opens to a new path, BTS also means Beyond the Scene. In Korea, BTS stands for Bangtan Sonyeondan, while outside of Korea, BTS stands for Beyond the Scene. The new meaning gave a new identity to the group. It also meant a new direction that the BTS members are heading toward. BTS is moving forward to reach their future dreams instead of settling with the reality. Aside from their band initials, BTS also added their fan group’s logo as the mirror image of BTS’s. BTS’s logo and the BTS ARMY logo are the mirror images of each other. Perhaps the meaning is that BTS and ARMY are two inseparable groups.
BTS’s fans have their own interpretations of the new logo. If the logos are combined, it resembled a bulletproof shield that protects both BTS and ARMY. If the shields are separated, BTS and ARMY can’t protect each other anymore. BTS’s ARMY praised Big Hit Entertainment for coming up with new logo and new identity.
Achievement & World Tour
BTS debuted in 2013 with less than modest record sales. After the release of their school trilogy EP, the group started gaining attention, and it marked their first inclusion in Billboard World Album Chart in 2014. At the time, BTS peaked at number three. It was after the release of their third EP, The Most Beautiful Moment in Life, Part 1, that they started gaining popularity and receiving awards for their music achievement. By the time BTS released their second Korean Album, Wings, their popularity soared, and they became a global phenomenon.
BTS started a world tour from October 17, 2014 to August 29, 2015, called The Red Bullet Tour. They visited countries in Asia, Australia, and North and South America. However, it was during The Wings Tour when BTS truly became a global phenomenon. They held over 40 shows in Asia, South America, North America, and Oceania, and racked more than 6 million USD. From August to October 2019, BTS held the Love Yourself World Tour, during which they performed 62 shows and gathered more than 187 million USD. After releasing their latest album, BTS is scheduled to tour from April to September 2020. They will hold concerts in Asia, North America, and Europe.
Since their debut date, BTS has gathered numerous awards, both in Korea and all around the world. As of March 2020, BTS has received close to 400 music award nominations and won 264 of them. They have won at the American Music Awards 2018 and 2019, Asia Artist Awards in 2016 and 2018, Billboard Music Awards from 2017 to 2019, and host of numerous other awards. Their achievement is unmatched by any Korean artist or musician. BTS has also set 11 Guinness World Records, one of them is for the video that gained most views in 24 hours on YouTube. Most proudly, the BTS members are the youngest Koreans to receive the South Korean Order of Cultural Merit.
BTS released their latest album, Map of the Soul: 7, on February 21st, 2020. The album was met with high praise and universal acclaim. The lead single, On, debuted at number four on the US Billboard Hot 100, and set the record as BTS’s best charting single in the United States. Map of the Soul: 7 also included a featuring record with the Australian singer, Sia. The album’s first music video, Kinetic Manifesto Film, became the seventh most watched video within 24 hours of its release. The music video gathered a whopping 46.5 million views within 24 hours.
BTS’s latest album, Map of the Soul: 7, claimed the number three position as the World’s Best-Selling Album of 2019. They were beaten by the Japanese group Arashi and Taylor Swift, who took the number one and number positions.
That was all the information about BTS’s new logo. The new logo apparently opened the gate to global stardom, as BTS soared to a level beyond their member’s wildest imagination. BTS’s popularity doesn’t seem to be fading yet, as their latest album is also a huge success. Let’s wish that BTS can continue making incredible music and entertain BTS’s ARMY with their performances.
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