Details About BTS’ New Logo and Rebranding as ‘Beyond The Scene’

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The International K-Pop Group, BTS!

Who doesn’t know BTS? The K-Pop group that has become the biggest group ever in the Korean entertainment industry. Debuted in 2014, it was not easy for the group to climb up and gain popularity up until they are worldwide recognized. They have proven to the world that they deserve to receive such recognition for their talents. However, do you know that BTS has a new logo and also got rebranded? This article will provide you with more details about BTS’ new logo and rebranding. In addition, we will also share details about their international achievements these past three years! Stay tuned!

BTS’ New Logo

On June 5th, 2017, BTS released an official video of their new logo, not only BTS’ but also ARMYs’ (their fandom) as below.

koreaboo.com

If we inverse the ARMY’s logo, it will be matched with BTS’ logo as below.

allkpop.com

After the video was released, BTS made an official statement through their official Twitter account, “I really like the new BI [Brand Identity]. I can’t wait to show you. Above all, us and army becoming one together has so much meaning that it makes us feel good,” as translated by Allkpop.

https://twitter.com/BTS_twt/status/882445187863072768

According to Koreaboo, the new logos represent the boys’ walking through the doors from the present to their future. After they go through the door, they will meet the ARMY who represent their boyish image. The two logos of BTS and ARMY are meant to be connected as harmony between the past and the present. Their agency, Big Hit Entertainment, revealed that the final logo was created after consulting with top design and research firms. “We defined and visualized the universal combination of BTS’ album concepts and activities throughout time in a futuristic concept,” they said. Starting from then, all the merchandises and stuff related to BTS have been branded with the new logo.

Rebranding as Beyond The Scene

koreaboo.com

As they changed their official logo, many thought that they changed their name too. It was speculated after hearing RM’s voice phrasing “Beyond The Scene” at the end of the introductory video. Considering it could be an acronym of BTS too, it was not a surprise many jumped to the conclusion. Well, they were not totally wrong as it is really meant to be an acronym of BTS as the group confirmed. Yet it doesn’t mean the group name changed. BTS originally stood for Bangtan Sonyeondan (Hangul: 방탄소년단) or literally meaning Bulletproof Boy Scouts. As they started being recognized worldwide, they decided to add another acronym to their name to Beyond The Scene without eliminating their Korean name. So BTS now has two different meanings.

Even though it was explained, fans had many reactions to their new additional name on Twitter. Here are some of their reactions!

https://twitter.com/minhollychi/status/882481351684898816

International Achievements

We all know BTS has received many awards in their home country South Korea not to mentions dozens of Daesang awards they have achieved until now. BTS has now gained the world’s attention and indented a new history in the Korean entertainment industry. Their popularity crosses the countries that they started to collect awards from international award ceremonies and attend important events as a group. What are those? Let’s check them out!

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2017 Awards

  • 2nd BreakTudo Awards

It is an annual Brazilian award ceremony held by BreakTudo, news and entertainment website. BTS was nominated and won Best International Group against CNCO, Coldplay, Little Mix, and Fifth Harmony. Their fandom ARMYs also won Best Fans over other fandoms, like Beliebers (Justin Bieber’s), Selenators (Selena Gomez’s), and others.

  • 31st Japan Gold Disk Award

It is an annual Japanese award ceremony held by the Recording Industry Association of Japan. BTS’ album Youth won an award for Best 3 Album (Asia) along with BIGBANG’s MADE SERIES and 2PM’s Galaxy of 2PM.

  • 11th Kazz Awards

It is an annual award ceremony held in Thailand by Kazz magazine. BTS’ concert 2016 BTS LIVE 花樣年華 on stage: Epilogue in Bangkok was nominated for The Best Asian Concert and Fan Meeting Award 2017.

  • 24th Billboard Music Award

Billboard Music Award is an annual ceremonial award event held by Billboard in the United States. The 24th became the first year for BTS to be nominated and win the award, making them the first Korean group to do so. They were nominated and won the award in the category for Top Social Artist against Justin Bieber, Selena Gomez, Ariana Grande, and Shawn Mendes. It was an award based on fan votes. They also were the first artists to beat Justin Bieber who had been the winner of the award for six consecutive years. They also made their first-ever performance at the event.

  • Nickelodeon Kids’ Choice Awards

It is originally held by Nickelodeon in several countries. BTS also spread their wings to this award in many countries. This year, BTS was nominated for Favorite International Artist or Group in Argentina but won in Mexico. They were also nominated for Best Fandom in Argentina, Colombia, and Mexico. Meanwhile, their concert 2017 BTS Live Trilogy Episode III: The Wings Tour won the International Show of the Year in Brazil.

  • 9th Shorty Awards

It is an American ceremonial award for people who produce real-time short form content through social media websites. BTS won Best in Music against other artists like Ariana Grande, Chance The Rapper, Tegan and Sara, Ingrid Michaelson, and Solange.

  • 19th Teen Choice Awards

The ceremony is held annually by Fox Broadcasting Company. BTS won Choice International Artist against CD9, CNCO, EXO, Monsta X, and Seventeen.

  • 5th YinYueTai V Chart Awards

It is held annually by YinYueTai whose V Chart is a counterpart of the Korean Gaon and American Billboard. BTS received an award in the category for Best Stage Performance.

2018 Awards

  • 46th American Music Awards

BTS was nominated and won an award for Favourite Social Artist. They were the first Korean group awarded in AMA and after making their first performance the year before at the event.

They also made another performance at the event.

  • 11th BBC Radio1 Teen Awards

BBC Radio1 Teen Awards in an annual ceremony held by BBC Radio in the United Kingdom. On their 11th annual ceremony (October 21st), BTS was nominated and won two awards for Best International Group (against 5 Seconds of Summer, The Carters, The Chainsmokers, and Panic! At The Disco) and Social Media Star.

  • 25th Billboard Music Awards

They made a second win at the same event with the same award Top Social Artist. This time they were against Justin Bieber, Ariana Grande, Demi Lovato, and Shawn Mendes.

  • 62nd Bravo Otto Awards

It is a ceremonial award in Germany where the winners are determined by the Bravo Magazine readers. For each category, there are three awards in gold, silver, and bronze. BTS was nominated for Best Band/Duo and won the award in gold.

  • 3rd BreakTudo Awards

BTS made a second win for Best International Group (against CNCO, 5 Seconds of Summer, Imagine Dragons, Little Mix, and Maroon 5) and their fandom ARMYs also made their second win. They also won two other categories: K-Pop Male Group (against SHINee, GOT7, Wanna One, Monsta X, and EXO) and Favourite K-Pop Group (against Blackpink, iKON, K.A.R.D, Monsta X, and NCT 127).

  • 44th E! People’s Choice Awards

It is another American award ceremony held by Procter & Gamble. BTS were nominated and won Group of the Year (against Twenty One Pilots, Panic! At the Disco, 5 Seconds of Summer, and Super Junior) and Social Celebrity of the Year (against Ellen DeGeneres, Chrissy Teigen, Taylor Swift, and Selena Gomez). Meanwhile, their song “Idol” won Song of the Year and Music Video of the Year.

  • 29th iHeart Radio MMVAs (MuchMusic Video Awards)

It is an annual Canadian music award ceremony for music videos by the television channel Much. BTS was nominated and won Fan Fave Duo or Group against Soffi Tukker, Imagine Dragons, Maroon 5, The Chainsmokers, and 5 Seconds of Summer.

  • 5th iHeart Radio Music Awards

Different from iHeart Radio MMVAs, iHeart Radio Music Awards is an American music award ceremony by iHeart Radio. BTS was nominated and won for Best Boy Band against CNCO, In Real Life, PRETTYMUCH, The Vamps, and Why Don’t We. Besides, their fandom ARMYs also won Best Fan Army.

  • 12th Kazz Awards

BTS’ another concert 2017 BTS Live Trilogy Episode III: The Wings Tour in Bangkok was nominated for The Best Asian Concert Award 2018.

  • 25th MTV Europe Music Awards

It is held by MTV Europe and BTS won two categories for Biggest Fans and Best Group (against 5 Seconds of Summer and PRETTYMUCH).

  • 17th MTV Video Music Awards Japan

This Japanese ceremony is held annually by MTV Japan for music videos. BTS’ single “Fake Love” won Best Group Video – International.

  • Nickelodeon Kids’ Choice Awards

This time, BTS won Best Fandom in Argentina, Brazil, and Mexico. They also won Favourite International Artist or Group in Argentina and Favourite Global Music Star in the United States.

  • 6th MTV Millenial Awards

It is an annual Latin American music award ceremony by MTV Latin America. BTS was nominated and won K-Pop Revolution and Fandom of the Year.

  • 1st MTV Millennial Awards Brazil

As the first MTV Millennial Awards in Brazil was held, BTS was nominated and won K-Pop Explosion and Fandom of the Year.

  • 13th Radio Disney Music Awards

It is an annual ceremony award held by an American radio network, Radio Disney. BTS was nominated and won Best Duo/Group (against Clean Bandit, Echo Smith, Imagine Dragons, and Maroon 5) and their fandom won Fiercest fans. Their song “DNA” won Best Song That Makes You Smile and “Mic Drop” (Steve Aoki Remix) won Best Dance Track.

  • 20th Teen Choice Awards

This time BTS won Choice International Artist for the second time against Blackpink, CNCO, GOT7, EXO, and Super Junior. They also won Choice Fandom by a hashtag #BTSArmy.

  • 8th The Asian Awards

In this ceremony, BTS was nominated and won Outstanding Achievement in Music.

  • 1st The Hall of Stars Awards

On the newly created award ceremony in Spain, where BTS hadn’t made their debut in there yet, the boys were nominated and won two awards for Best Fandom from both categories, Spain Category and World Category.