Big Hit Entertainment 2019: Big Expansion and Girl Group Audition

Big Hit Entertainment Audition for New Girl-Group

BTS and TXT agencies, Big Hit Entertainment, and GFRIEND agency, Source Music, will hold an audition, “Plus Global Audition”, to prepare a new girl-group. Reported by Soompi, the agency has confirmed the news through an official statement released on September 4th, 2019. “In collaboration with Source Music, we will hold a ‘PLUS GLOBAL AUDITION’ to select members for a new girl group, which will debut in 2021,” said a Big Hit representative.

Big Hit Entertainment founder, Bang Shi-hyuk, and Chief Brand Officer, Min Hee-jin (former creative director of SM Entertainment), will work together on this girl-group project. In order to enliven the announcement of the global girl-group audition, the agency released posters and three short videos on September 4.

According to data on the poster, the Big Hit audition and Source Music “PLUS GLOBAL AUDITION” will begin in the United States, in Los Angeles and New York City on October 5. Then, the auditions will head to Australia and Asia. Auditions will also be held in Perth and Singapore on October 12; Melbourne on October 13; Busan, Gwangju, Osaka, Sapporo, and Taipei on October 19, Seoul, Tokyo, and Kaohsiung on October 20, Hanoi and Bangkok on October 26, and in Ho Chi Minh City on October 27.

In the first 24-second video uploaded on YouTube channel ibighit, a woman was looking into the water, at the end of the video there was an inscription, “Plus Global Audition 10.05-10.27.2019”.

In the next video, we see a woman who is studying and reading a book in a library. Then, in the third video, titled #Invitation, a girl who is watching television, then she seemed to get a letter from space.

Previously, in July 2019, Big Hit announced that their agency had officially acquired shares from Source Music and made it a child of Big Hit Entertainment. Before officially picking up Source Music, Big Hit did not have any female artists and idols under its auspices, and according to industry observers, the acquisition of a company that is the home of a popular girl-group with many female trainees would strengthen the development of the agency.

On August 21, 2019, Soompi reported that during a company briefing, co-CEO Bang Shi-hyuk stated that during the first half of 2019, BTS’s agency’s sales had reached 200.1 billion won, with a total profit of 64.1 billion won.